Established: 1994

Philosophy: Rooted in the wisdom of the Naxi people: “In the mountains where doctors are not available, plants are the best healers.”

Unlike many brands focused solely on e-commerce, DR PLANT has built a vast offline network.

As of 2025: Over 4,200+ single-brand stores worldwide, leading the retail model in China.

Launched the “Alpine Plant Protection Action” in 2017 to restore alpine ecosystems.

Achievement: Successfully restored 5,590 acres of alpine ecological environment.

Core Mission

Dedicated to advancing international skincare research and establishing partnerships with global top research institutions, dermatologists, and skincare brands.

UK Market Strategy

• Participation in cultural festivals
• Collaboration with university communities
• Establishment of localized websites and social media channels

• 2017: Launched the “Alpine Plant Protection Action”.
• 2020: Signed an MOU to become the first Chinese cosmetics brand partnering with UNDP to protect biodiversity.
• 2021: Officially launched the “UNDP-DR PLANT Biodiversity Conservation and Sustainable Utilization Project” in Kunming.

Environmental Restoration

• Established a “Rare and Endangered Plant Resource Collection Nursery” at the Lijiang Alpine Botanical Garden.
• Collected over 500 species of seeds and 1,000+ living plants.
• Cultivated over 100,000 plants, including over 50 rare and endangered species.

Community-Led Conservation

• Female Empowerment: Female participation reaches 50% of project revenue.
• Manyuan Village: Established a “Bio-Cultural Demonstration Garden” supporting eco-tourism development.